You can create as many audiences as you want. When you set them up, you can make it so they automatically update in real time when someone meets the audience definitions set.
Create an Audience
Go to the left-hand navigation bar > Growth Suite > Audiences
Click yellow button at the top of the page "Create an Audience"
Enter the name of the audience, this is only visible inside of the dashboard
Add an option description
Choose the tags to be added
Learn how to create tags here
Automatic Tags:
The system automatically creates a few tags for content in your dashboard. You can search and add by typing in the prefix:
Appointment
Class
Collection
Gift Card
Package
On Demand
Product (this is retail)
Choose as many tags as you want!
You can then check the box for the audience to automatically get updated when people are added or removed to a tag
Manually add / exclude users